How to Use Analytics Advisor in Google Analytics Effectively
BhavyaB
This post explains what does the Analytics Advisor in GA4 do well, how to use it strategically, and how to extract better results with smarter prompts.
Marketing
Chess and Marketing: How Chess Can Improve Your Marketing Game
This post explores how lessons from chess can sharpen your marketing thinking and help you build strategies that hold up in the real world. A quick summary of lessons from…
Understanding Key AI Tools in a B2B Context
This post breaks down commonly used AI tools like GPTs, Workflows and AI Agents in a B2B context, explains how they differ, and outlines the right use cases for each.…
How to Effectively Use ChatGPT for B2B Marketing
ChatGPT, developed by OpenAI, is not a replacement for B2B marketing expertise. Used well, it is a force multiplier. Used poorly, it produces noise at scale. This post explains how…
Lead Scoring in B2B. Use this 100-point Dynamic Scoring Model
This post explains lead scoring in a B2B context using a 100-point dynamic scoring model that reflects how real inbound sales actually works. The framework is intentionally practical, designed for…