An Apology and Dealing with AI FOMO
Bhavya Banga
The pace of change on the AI front has been incredible and there is pressure and anxiety to keep up.. This port summaries key developments from a sales and marketing…
Sales
CRM and AI for B2B Sales. Why Clean Data Still Beats Clever Automation
BhavyaB
AI in sales does not fail because the technology is weak. It fails because the underlying CRM discipline is poor. Without consistent logging, structured data, and shared habits around CRM…
AI in B2B Sales: Practical Use Cases, Tools, and Guardrails
This post explains how AI for B2B sales teams actually works in practice, the tools enabling it, and the guardrails required to use AI responsibly and effectively.
Understanding Key AI Tools in a B2B Context
This post breaks down commonly used AI tools like GPTs, Workflows and AI Agents in a B2B context, explains how they differ, and outlines the right use cases for each.…
Lead Scoring in B2B. Use this 100-point Dynamic Scoring Model
This post explains lead scoring in a B2B context using a 100-point dynamic scoring model that reflects how real inbound sales actually works. The framework is intentionally practical, designed for…
8 Key Steps for your Inbound Sales Process – SMB Perspective
Inbound sales is often misunderstood. Many small and medium sized B2B companies assume that if a lead comes from inbound, the hard work is already done. In reality, inbound leads…