How to Use Analytics Advisor in Google Analytics Effectively
BhavyaB
This post explains what does the Analytics Advisor in GA4 do well, how to use it strategically, and how to extract better results with smarter prompts.
Technology
CRM and AI for B2B Sales. Why Clean Data Still Beats Clever Automation
AI in sales does not fail because the technology is weak. It fails because the underlying CRM discipline is poor. Without consistent logging, structured data, and shared habits around CRM…
AI in B2B Sales: Practical Use Cases, Tools, and Guardrails
This post explains how AI for B2B sales teams actually works in practice, the tools enabling it, and the guardrails required to use AI responsibly and effectively.
Understanding Key AI Tools in a B2B Context
This post breaks down commonly used AI tools like GPTs, Workflows and AI Agents in a B2B context, explains how they differ, and outlines the right use cases for each.…
Solar Energy for Apartments in India: Plus Piezoelectric Tiles?
If India wants meaningful urban solar adoption, we need solutions that work inside the apartment boundary, not just on rooftops. This brings us to two ideas not to often discussed…
How to Effectively Use ChatGPT for B2B Marketing
ChatGPT, developed by OpenAI, is not a replacement for B2B marketing expertise. Used well, it is a force multiplier. Used poorly, it produces noise at scale. This post explains how…
EV Charging at Home? Delhi/NCR and Haryana Perspective
I like electric cars. They are silent, smooth, fewer parts to take care off, savings on fuel etc. Still, I will wait before buying an electric car due to concerns…
What Tokyo Can Teach Delhi/NCR About Waste Management
Comparing Delhi and Tokyo can be useful, but only if the comparison is grounded in reality rather than admiration. The goal is not for Delhi to copy Tokyo, but to…
Personal Custom GPTs that I have created in 2025
Gives an overview of the three custom GPTs that I created for personal use in 2025. One is a funny poem generator, the second is a quiz generator and the…